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£999.00 £1,249.00

Product features

  • 4K Ultra HD Certified with Dolby Vision
  • Picture quality: 100 Hz
  • Catch-up TV & 4K Streaming
  • Freeview HD with Freeview Play
  • HDMI 2.0 x 4

Top features:

- More authentic blacks and striking colours with a 4K OLED panel

- Capture a wider spectrum of sound with integrated Onkyo speakers

- Catch up direct from the TV guide with Freeview Play

- Talk to Alexa and control your TV hands-free

More authentic blacks and striking colours

Experience colour as it was intended with the Toshiba 55X9863DB 55" Smart 4K Ultra HD HDR OLED TV.

With a huge colour palate, whether it's Blue Planet, Game of Thrones or Match of the Day you fancy, everything will look brighter, sharper and more realistic than ever before. As the panel reproduces authentic, true to life image, things like skin tone will always look natural and not oversaturated. Black tones will look deeper, richer and more defined.

Featuring HDR technology, you can expect noticeably enhanced picture quality that will give all your shows and films the cinema treatment. Friday night's in have never been so good.

Capture a wider spectrum of sound

With picture this great, you'll want incredible audio to match. The 55X9863DB 55" Smart 4K TV doesn't disappoint. With in-built XSound Pro you'll get high-quality surround audio that will enhance and elevate your TV-watching experience. The integrated Onkyo speakers widen the spectrum of sound to make every seat in the room the best seat in the house. Wherever your favourite spot is, settle in, get lost in your shows and surround yourself from all angles. 

Catch up direct from the TV guide

With Freeview Play you can enjoy catch-up TV from BBC iPlayer, ITV Hub, All 4 all in one place. Simply scroll back through your TV guide to instantly start watching content you've missed from the past seven days, and access last weeks shows on demand - perfect if you missed Friday's episode of Eastenders.

Talk to Alexa

For times when you can't reach the remote, the Toshiba 55X9863DB can be connected to your Amazon Echo or Echo dot for instant, hands-free control . Simply ask Alexa to change the channel to ITV 2 while you're ironing or ask her to turn down the volume while the baby's asleep. It couldn't be easier.